Review “...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review Product Description Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk i...(展开全部)

Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “ Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book ...(展开全部)

Modern life encourages us to pursue the perfect identity. Whether we aspire to become the best lawyer or charity worker, life partner or celebrity influencer, we emulate exemplars that exist in the world – hoping it will bring us happiness. But this often leads to a complex game of envy and pride. We achieve these identities but want others to imitate us. We disagree with those...(展开全部)

William Lazonick explores how technological change has interacted with the organization of work, with major consequences for national competitiveness and industrial leadership. Looking at Britain, the United States, and Japan from the nineteenth century to the present, he explains changes in their status as industrial superpowers. Lazonick stresses the importance for industrial...(展开全部)

Rita Hayworth and Shawshank Redemption--the most satisfying tale of unjust imprisonment and offbeat escape since The Count of Monte Cristo. Apt Pupil--a golden California schoolboy and an old man whose hideous past he uncovers enter into a fateful and chilling mutual parasitism. The Body--four rambunctious young boys venture into the Maine woods and in sunlight and thunder find...(展开全部)

Rita Hayworth and Shawshank Redemption--the most satisfying tale of unjust imprisonment and offbeat escape since The Count of Monte Cristo. Apt Pupil--a golden California schoolboy and an old man whose hideous past he uncovers enter into a fateful and chilling mutual parasitism. The Body--four rambunctious young boys venture into the Maine woods and in sunlight and thunder find...(展开全部)

"The most powerful book of its kind I've ever read.... Extraordinary powers of observation, generalization, and depth."—Oliver Sacks, author of The Man Who Mistook His Wife For a Hat Winner of the Columbia University Lionel Trilling Award. Robert Murphy was in the prime of his career as an anthropologist when he felt the first symptom of a malady that would ultimately tak...(展开全部)

保罗·多兰（Paul Dolan） 伦敦政治经济学院行为科学教授，心理与行为科学系主任。 曾在普林斯顿大学做访问学者，与丹尼尔·卡尼曼密切合作。 美国国家科学院测量国民幸福感小组研究员。 英国国家统计局国家幸福咨询论坛成员。 英国政府首席学术顾问。 国际知名的幸福、行为和公共政策专家。

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.